Modern care built around you.

With Healdsburg Direct Care, you get concierge-style care for less. Patients often pay less than they would in a traditional primary care setting, even without insurance, and it pairs well with high-deductible or catastrophic plans.

READY FOR BETTER CARE?

Concierge-Style Direct Care Starting at $149 a Month.

Skip the long waits, rushed visits, and surprise bills. Our Direct care membership plans gives you same or next-day appointments, unhurried visits, easy messaging with your provider, and transparent pricing.

Direct Care Services

Healdsburg Direct Care is a modern primary care practice designed around the patient, not insurance. Through membership-based care, we provide longer visits, same or next-day access, and a more personal relationship with your provider. It’s healthcare that’s simpler, more transparent, and built around you.

  • Direct Primary Care is a simple, membership-based way to get healthcare. You pay a flat monthly fee for primary care, which means easier access to your provider, longer visits, and clear pricing — without the insurance hassle. It’s modern care built around you.

  • Functional Medicine focuses on finding and treating the root cause of symptoms, not just managing them. Through in-depth visits, advanced testing, and personalized care plans, we help you understand how your body works and support long-term health.

  • Our weight loss program starts with a consultation and lab testing to understand your unique body and goals. From there, we create a personalized plan and provide ongoing support to keep you on track — whether you choose medication-assisted or natural weight loss.

  • Our women’s health care approach begins with a thorough exam, consultation, and lab work to assess your full health picture. We take time to review your results, answer questions, and guide you through individualized care options, including hormone therapy when appropriate, with ongoing monitoring and support.

  • Our hormone replacement therapy approach focuses on restoring balance through personalized care. After a detailed consultation and lab evaluation, we design a treatment plan tailored to your needs and continue to monitor and adjust as your body responds.

Membership Plans

INDIVIDUAL PLAN

$149

Extended office visits, calls, messages, and same or next-day appointments for urgent issues all included!

  • 1 Person

  • Receive 10% off with annual payments

  • $149/mo., billed monthly, plus a $150 registration fee

COUPLE PLAN

$249

Extended office visits, calls, messages, and same or next-day appointments for urgent issues all included!

  • 2 People

  • Receive 10% off with annual payments

  • $249/mo., billed monthly, plus a $300 registration fee

FAMILY PLAN

$299

Extended office visits, calls, messages, and same or next-day appointments for urgent issues all included!

  • 2 Adults and up to 2 children

  • Receive 10% off with annual payments

  • $299/mo., billed monthly, plus a $300 registration fee

Additional Details

    • Monthly rates are $149 for an individual, $249 for a couple and $299 for a family.

    • Memberships are billed monthly, with an option to pay annually and save 10%.

    • A one-time registration fee of $150 per person applies, capped at $300 per family.

    • All memberships require a minimum 3-month commitment.

  • Additional adults and children may be added to a plan if they reside in the same household as the primary member.

    • Adults are $119 per person per month, and children are $49 per month.

  • Childhood vaccinations are not included and are not available in-clinic. Most pharmacies can provide vaccinations for children ages 3 and older.

  • Our membership plans are not insurance and do not cover care provided by unaffiliated third parties. We recommend carrying at least a high-deductible insurance plan or a cost-sharing plan. Patients with HMO or EPO plans may find limited value, as some networks require care to be provided within their system.

  • Minor procedures are available when medically indicated, though not all procedures are available at all times. Certain in-clinic medications, tests, and procedures may incur an additional charge. All costs are discussed upfront before you commit to care.

  • Due to state regulations, individuals with Medi-Cal or CenCal are not eligible for membership.

  • We do not offer online enrollment. Membership sign-up is completed in person at our clinic or over the phone.

READY FOR BETTER CARE?

Schedule a free discovery call today to learn more about our direct care membership plans.